進
The Brand Behind the Win.
Others buy rubber. Srixon owns the rubber plantations. From Kobe to Scandinavian Mixed — this is the ball that delivers when storms blow. Ask Sebastian Söderberg.
住
Why We Trust a Tire Company With Our Performance
There are brands that design a club, email the blueprint to a factory in China, and slap their logo on it. There are plenty of them. They have great Instagram. They sponsor the right influencers. They have slick launch videos.
Srixon is not that brand.
Srixon is owned by Sumitomo Rubber Industries — a global giant that developed Japan's first F1 tire and manufactures everything from racing tires to industrial rubber products. They've been around since 1909 and they understand how materials react at a molecular level, whether it's a racing tire at 300 km/h or a golf ball at impact.
For decades, they were the industry's best-kept secret . They manufactured balls for other famous brands — including Dunlop and Slazenger — in silence. The engine behind the logos. Now they put their own name on the product.
We didn't choose Srixon because they have the prettiest bag on tour. We chose them because when we put a Srixon product in a customer's hand, we're giving them the result of billions of dollars in materials research. That's the difference between buying a product and owning the science behind it.
Their philosophy is called "Onward" — 進 . Forward. Not revolution every quarter. But iteration, scientifically. Two-year product lifecycles that allow genuine research instead of cosmetic updates. It's the same discipline that drives us. Imagine if you already knew.
And there's a Swedish connection that makes it personal. Sebastian Söderberg — the DP World Tour player from Stockholm — plays Srixon. He knows how it blows at Scandinavian Mixed. He knows that Swedish turf demands a sole that doesn't dig in. He knows consistency can't be faked. That's why he plays Srixon. And that's why we fit it.
With Substance as Currency
WAUW Performance Lab — Stockholm
The Difference — Why It Matters
There is a different way .
Industry Standard
Buys rubber from suppliers. Hopes for the best.
Launch monitor → new club → "good shot!" → invoice.
New model every year. Cosmetic update. Same casting.
Fitting protocol based on demographics: male, female, senior.
"Revolutionary" — every. single. year.
vs
WAUW × Srixon
Owns rubber plantations. Controls molecules. Most golf ball patents globally.
Six layers of data → BioSwing → GRF → 3D → TrackMan → Fitting.
Two-year lifecycles. Genuine R&D. Condensed Forging. New metallurgy.
Fitting based on your body. Your force signature. Your kinematics.
Validated by Matsuyama, Lowry, Koepka. Not by influencers.
ZXiR Close-up
Industrial Precision
Design Process
From Sketch to Steel
Details
Every Millimeter Counts
1909
Sumitomo Rubber Industries
#1
Most Golf Ball Patents
ZXi
Condensed Forging 2025
4
Major Titles With Srixon in Bag
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Masters Champion
Hideki Matsuyama
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The Open Champion
Shane Lowry
LPGA Tour
Hannah Green
DP World Tour · Sverige
Sebastian Söderberg
合
BioSwing × Srixon — Kopplingen
Din data.
Din data.
Deras
vetenskap
.
Ditt
Wauw-moment
.
De kontrollerar molekylerna. Vi mäter force signatureerna. Tillsammans — en precision that no one konkurrent can matcha ensam.
1
BioSwing Profiling
9 swing profileer. Din kropps naturliga mönster identifieras.
2
GRF + 3D Correlation
Smart2Move 1000 Hz + Sportsbox 3D AI. Kraft and kinematik.
3
Srixon Combo-matchning
ZXi7/ZXi5-ratio bestäms av your force profile. V.T. Sole kalibreras towards your attack angle.
4
Z-Star Bollmatchning
Din swing speed + kompression avgör Z-Star vs XV vs Diamond. TrackMan validerar.
W
The Wauw Feeling
Bollen that skär through vinden. Järnet that glider through turfen. Konsekvens that not can gissas fram.
進
Vårt löfte
Ingenjörens val.
Substans
that valuta.
När du rekommenderar Srixon, rekommenderar du substans. Inte hype. Inte Instagram. Utan miljarder dollar i materialforskning, validerad av majorvinnare, analyserad av WAUW. Det är not it sexigaste pitchet. Men it är it mest ärliga.