Every putter you've owned has had built-in torque that forces your hands to compensate. L.A.B. Golf eliminated it. Completely. We brought the technology home to Sundbyberg.
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There are products you sell. And then there are products that prove everything you knew was wrong .
L.A.B. Golf is the latter. Not because they have the prettiest design. Not because they have the biggest marketing budget. But because they asked a question no one else dared: why do we accept that our putter fights against us?
It sounds provocative. But the truth should be provocative when the lie has been normalized for a hundred years.
Bill Presse IV, the founder, realized that every putter on the market — regardless of price, regardless of material — had a built-in problem: torque . The center of gravity was misaligned relative to the shaft's axis. The hands were forced to compensate. Every time. Every putt.
Sam Hahn, the CEO, was the scratch golfer who was tired of hating his greens. When he picked up his first L.A.B. prototype, he understood immediately: this isn't a new putter — it's new physics.
We feel at home with L.A.B. because we share the same uncompromising approach. We measure what others can only feel. We question what others accept. And we know something most people miss: zero torque is only half the equation. If the putter's shape and aim aids don't fit your eyes — if you're aiming wrong — zero torque doesn't matter. That's why we always test aim. Always.
They hand-build their putters in Oregon. We fit them with data in Sundbyberg — and we do the one thing that makes all the difference: we ensure you aim where you think you're aiming . That's The Zero Torque Protocol.
L.A.B. Golf solves the torque. That's a revolution. But if the putter's shape and aim lines don't fit your eyes — if you think you're aiming straight but you're actually aiming two degrees left — zero torque doesn't matter. That's why we test aim separately. Always.
The center of gravity is calibrated precisely against the shaft's lie angle. The putter eliminates torque and stays square throughout the swing — without hand manipulation.
Patented TechnologyBuilt-in tilt (1.5–3°) creates automatic forward press. Hands stay neutral. Loft optimizes at impact. Pure, immediate end-over-end roll.
Forward Press SystemSwiss carbon fiber technology. Robot-wound, seamless construction. Zero shaft torque. Surgical feedback. The ultimate premium option.
Swiss Carbon Fiber
Adam Scott's choice. Crescent-shaped elegance with steel insert for surgical precision. OZ.1i HS is an engineering miracle: the world's first heel-shafted putter with zero torque — through a patented aluminum riser that fools the eye without disturbing balance.
The evolution of the original. The "strange" shape that changed everything — now slightly refined but with all forgiving capacity intact. DF3i adds stainless steel insert for a faster, more responsive feel. Golf Digest Hot List Gold 2024.
Lucas Glover's career saver. The winged mallet design that dominates PGA Tour in broomstick configuration. The MAX version delivers massive off-center stability. Superior in long pendulum strokes.
We have The Revealer in the lab. Your current putter is placed in the cradle — and you see exactly how it rotates. Then L.A.B. — and you see stillness. That moment changes everything. But it's only step one.
This is where most miss. A L.A.B. putter keeps the face perfectly square — but if the putter shape, offset and aim lines don't match how your eyes perceive direction, you still aim wrong. We use Edel Aim to determine exactly which putter shape and aim aids match your perception. Without that step, all zero-torque technology in the world is wasted.
Your muscle memory has compensated for decades. The first putts with L.A.B. may feel "wrong". We coach you through it — light grip, thumbless drills, one-handed exercises. Within a week your brain trusts the physics.
L.A.B.'s zero-torque eliminates face rotation. Edel Aim ensures you aim where you think. Opti-Vibe fine-tunes the balance to your release point. No one else does all three. That's why it works — and why the result can't be replicated with just one of the parts.
Zero torque without proper aim is like a perfect engine without a steering wheel. We solve the whole equation — not just half. That's the difference between buying a L.A.B. and being fitted by WAUW.
Your current putter in the cradle. You see the torque. With your own eyes.
9 swing profiles. Putting analysis. Your biomechanical signature mapped.
We measure exactly how your eyes perceive lines. Putter shape, offset and aim lines calibrated to your perception. Without this step, the rest is pointless.
Exact lie angle determined. Weight system fine-tuned to your release point. Zero compromise.
Zero torque. Right aim. Right balance. The ball rolls where you look. That moment.
L.A.B. Golf eliminated the torque. We add what's missing — aim verification, biomechanical calibration and the coaching that makes it all click. None of the parts work alone. Together they're unstoppable.